Many thought that the idea of a rodeo wouldn’t succeed for even one year, but they were certainly wrong for when August rolls around, the tiny hamlet of Gerry just North of Jamestown, New York, will celebrate the opening night of its 78th annual rodeo, the longest running PRCA rodeo east of the Mississippi. For 4 days this quiet little village becomes "The Rodeo Capital of the East", or just "Rodeo City" for short. As more than 200+ professional cowboys and cowgirls roll into town and pay their entry fees to compete for more than $40,000 in prize money in four performances.